The Superior Preference Permanent Hair Dye Kit offers vibrant, long-lasting color that resists fading, ensuring your hair stays gorgeous and dimensional. With over 50 shades to choose from—ranging from luminous reds to deep blacks—you’ll easily find your perfect match. The included Care Supreme Conditioner with Shine Serum enhances vibrancy and adds silk and shine. Trusted since 1973, L’Oreal Paris combines innovative technology and high-quality ingredients for a superior hair coloring experience. Upgrade your look and maintain salon-quality results at home!
Price last updated Oct 21, 2025 01:21:38 UTC. Availability and price subject to change. More info
